ItwasonlysometimeinFebruaryoflastyearthatthewholeMicrohoohooplafirsterupted。

Withtwotechgiantsonthevergeofmerging,itcaneitherbeexcitingorscarytimes,dependingonwhatperspectiveonelooksatit。

AndthosearethetwogeneralsentimentsthatcameoutwhenplansofMicrosofttobuyoutYahoolastyearstartedcomingoutinthenews。

Butthen,theplansfizzledoutwiththetwocampsnotreallyreachingacommongroundtomakethedealpossible。

Andfromthenon,thatwasthatwiththewholeMicrohoothing。

Orwasit?

ItseemsthatthereissomesortofarevivaloftheMicrosoftandYahoostory。

NewsaboundthattheremightbeasequeltothesocalledMicrohoolegend,thistimeonadifferentstoryarc。

ItwasrecentlyreportedthatMicrosoftCEOStevenBallmerisonceagainintalkswithnewYahoochiefexecutiveCarolBartz。

Butthistime,thetalksseemtohavenonewbuyoutbidsinstore。

Thetalksbetweenthetwochiefexecutivesseemtodealwithfindinganacceptablecommercialpartnershipthatmayconcerncertainsearchandadvertisingopportunities。

Althoughthesaidtalkswerereportedlyinitspreliminarystagesandalsoincludedawiderangeofothertopicsdiscussed,onethingiscertain-MicrosoftisstillinterestedinwhatYahoohastooffer。

SpeculationsmayaboundonwhatreallywouldcomeoutofthenewMicrosoft-Yahootalks。

Butonethingthatcomestomindstillhasthesoftwaregianttryingtogetitshandsanewintotheonlinesearchmarket。

Andwiththismove,itmightagainbeinthewayoffacingupwithanothergiant,Google。

ItisnosecretthatMicrosofthaswantedtoenterintotheonlinesearchmarketforalongtimenow。

ItactuallydidbycreatingitsownLiveSearchakaMSNSearch。

ButithasyettomakeevenatinydentintotheveritablearmorofGoogleintermsofmarketshare。

Ithasdonesoforyearswithoutmuchsuccess。

Itisquiteathickarmortopierce,withGoogleenjoyingaround60percentoftheonlinesearchmarket。

MaybethatisthereasonwhyMicrosoftremainsinterestedinpartneringwithYahoo,adistantsecondontheonlinesearchmarketenjoyingabout20percentoftheoverallonlinesearches。

AlthoughquitealongwayfromGooglesshareonthemarket,Yahoostillhastheadvantageofbeingtheclosestrivalwhenitcomestoonlinesearch。

AnyadvantageisgoodandthatiswhatMicrosoftmaybetryingtoacquirewithitsrenewedpartnershiptalkswithYahoo。

Speculationsarewhatallthesemightbeconsideredfornow。

Butitseemssointriguingwhythesoftwaregiantisstilltryingtomakeoutanymovesintryingtopartnerwiththecompanythatithaslockedhornswith(inaway)justalittleoverayearago。

Anentryintotheonlinesearchmarketseemstobetheonlystrikingmotiveavailable。